Building Brand Awareness for an Apple Reseller
Imagine a world where you are an Apple reseller offering premium Apple products, but hardly anyone knows about your brand. That’s exactly what our client, a leading Apple reseller, was facing – a new store in a high-competition market with a relatively unknown brand.
Our challenge was to help the client achieve its business objectives, which included not only increasing brand awareness, building trust, generating leads, and increasing sales but also increasing brand loyalty and product loyalty.
Our client’s business objectives were achieved through the implementation of our 3C theory marketing strategy. By utilizing PR campaigns, social media efforts, influencer partnerships, media buying, creative designs, and content, we were able to increase brand awareness, generate leads, and position the brand as a premium Apple reseller. These efforts were effective in creating excitement around the brand, reaching a larger audience, and ultimately increasing sales of its Apple products
SCOPE OF PROJECT
- PR Strategy
- Content Marketing
- Social Media Management
- Video Production
- Photo Production
- Influencer Partnerships
- Media buying
Our approach to this project was rooted in design thinking. We began by conducting deep market research and gaining insights into the target audience’s needs and preferences. The research revealed that customers faced numerous issues, including payment difficulties, lack of brand awareness, product unavailability, price-related concerns, and concerns regarding loss or damage.
Using this information, we developed a comprehensive strategy based on the 3C theory of connecting content and community. Our plan involved using various marketing tactics, such as PR, social media, videos, photoshoots, media buying, content, influencers, and creative designs, to engage with the target audience and increase brand awareness.
The team conducted an in-depth strategy session to develop a comprehensive plan focused on creating engaging content, fostering community, and encouraging creativity. Our public relations campaigns and social media efforts resonated with the target audience, increasing brand awareness and building customer trust. We created engaging social media content including product demonstrations, behind-the-scenes photoshoots, and customer testimonials to generate buzz around
Additionally, we partnered with influential tech and lifestyle personalities who generated product reviews and unboxing videos showcasing the products’ features. This expanded our reach to new audiences and generated leads. Our strategic media buying efforts placed advertisements on relevant platforms, helping drive transactions for Apple products. The creative content and designs developed positioned the brand as a premium Apple reseller, attracting high-income customers interested in Apple products.
Our client founded his business in 2020 with the primary goal of making Apple products accessible to everyone. Through innovative marketing strategies, we helped position the company as one of the leading Apple Authorized Resellers in Egypt.
INCREASE OF SALES