Crafting Success: How our digital marketing strategy helped our client to Increased Triple Revenue
CASE STUDY
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THE CHALLENGE
Our client here is an authentic Egyptian store that sells Eastern accessories. It produces unique accessories to wear with seamless taste in art. In the handmade accessory and stone industry, there is intense competition and our client here needs to create a unique brand identity that resonates with its target audience and showcases its products’ quality, craftsmanship, and uniqueness. Also needs to increase its online presence, gain more revenue and attract clients which requires investing in media buying and having a website with an e-commerce infrastructure. Another competitive challenge for our client was how to maintain its high standards and quality while scaling up its operations to meet the growing demand for its products
OUTCOME
A wildly successful digital marketing effort that established awareness, increased engagement, and website traffic. Our client expanded its business reach beyond Egypt to the rest of the world, achieved three times more sales compared to its previous sales figures, and received a significant increase in orders, reaching 6M+.
SCOPE OF PROJECT
- Web Maintenance & Development
- Social Media Strategy \ Ideation
- Campaign Development
- Customer Journey Mapping
- Content Strategy \ Messaging
- Media buying Strategy
- Influencer Partnerships
- Reels Production
- Video Production
- Photo Shoots
The Idea
Our challenge here was how to creatively design a strategy that attracts Class A and B, with 60% of them being males, and all over Egypt to buy authentic products from online store. And after doing some deep research about our target audience here, an idea surfaced that the best approach would be to market their products through an image-based campaign by creating Reels and videos to capture the products’ quality, craftsmanship, and uniqueness. The next step was hiring influencers, following trends via social media, mapping the customer journey to optimize it, improving SEO, and maintaining the website
Hassan Magdy
CEO of Mawlana
The Execution
Throughout the implementation stage, we did several actions to achieve its objectives, such as
- For Social media strategy, we created compelling content for social media platforms, including Facebook and Instagram to engage and communicate with the target audience.
- Reels videos, We started to create short and engaging Reels videos that Showcase our client’s products’ uniqueness to attract them and increase brand awareness.
- Photoshoots, As we mentioned before that the best way to market our client’s products was through an image-based campaign. So we conducted professional photoshoots to showcase its products in the best possible way.
- For Media buying, we wanted to reach a wider audience on social media and also for the website.
- By collaborating with influencers with significant followings among our client’s target audience, we promoted the client’s products through influencer partnerships.
- With creative designs, we manage to serve creative designs with higher quality to showcase its products on its website and social media platforms.
- We also worked on our client’s website to maintain it regularly, ensuring that it is user- friendly, fast, and secure.
- For the SEO part, we optimized its website for search engines, enabling potential customers to find its products quickly.
The Results
The outcome of our marketing campaign here was highly successful for our client. We have impressive business results and our digital marketing efforts lead to increased engagement, brand awareness, and website traffic by 200%. We also succeeded in differentiating our client from the competition, helped to expand its product range, and maintained its high standards and quality while scaling up its operations. Breaking down our clients’ outcomes to:
- Digital Marketing Results: Our digital marketing efforts resulted in increased engagement, brand awareness, and website traffic
- Business Results: We managed to achieve impressive business results, including selling across Egypt and all world. As our client expanded its business reach beyond Egypt to the rest of the world
- Add more product lines: Our client achieved 3X times more sales compared to its previous sales figures which allow them to add 3 new product lines.
- Made Over 6M+ Of Sales: Our client received a significant increase in orders, reaching 6M+
6M+
TOTAL SALES
13%
RETURNING CUSTOMERS
8
ROAS
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