ElGawla is the smartest way to buy products over the last decade, with its unique idea you can sell whatever you want from elgawla for a starting price; One EGP. Safeer was facing low revenues due to not having clear buyer criteria. +50k INSTALLS +19:50 MINUTE/AVE ENGAGEMENT IN THE APP +8M REACH +70K ENGAGED USER ElGawla is the first auction application in Egypt and the Middle East. Introducing ElGawla to the entrepreneurial scene in Egypt was a huge challenge, so we’ve structured innovative strategies. starting from scratch by digging deep into the market research and competitors analysis, establishing original social media catchy content, Improving organic results by SEO and ASO. We created our own marketing research work to understand the competitors tactics and discover their weakness and used all the data while preparing our strategy as the following We made our plans to build a strong awareness for our client, and it was an inspiring challenge to start the Branding from scratch, so we have taken 4 basic measures: We created an efficient and attractive web landing page. We created interested content for web/app with the main triggers that interest our customers and show our unique value. We created Branded animation videos that explain the app with the most useful, effective and short way. We launched a very successful Teaser Campaign Named الحياة جولات In that period we worked to push the App installs to go through the roof and increase the number by: Accurate targeting of the desired audience on different digital platforms showing our client’s selling points Teaser Videos to the unique selling points which will attract the audience to install the app and use it. Efficient social media Campaigns. Diversification of marketing campaigns between Direct sales, Indirect sales, Engagement, Branding … etc. Enhance organic results through SEO/ ASO. Enhance users’ activation inside the app and enhance user experiences. After successfully passing these two major stages, our client has entered a completely different Business area, numbers tell us a lot. +50k INSTALLS +19:50 MINUTE/AVE ENGAGEMENT IN THE APP +8M REACH +70K ENGAGED USER 3C is a creatively driven marketing agency that provides
solutions to reshape your marketing future. Case Study
How elgawlah get over +50k installs?
Elgawla App
introducation
About The Brand
The Process
Challenges
The Process
Strategy And Execution
Our First Stage Was
Establishing Brand Awareness
Our second stage was
Increasing acquisition
The Results
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