Breaking Records: How El Gawala Achieved 50k Installs Through Strategic Marketing
CASE STUDY
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THE CHALLENGE
- Introducing ElGawla to the entrepreneurial scene in Egypt was a huge challenge as it was the first auction application in Egypt and the Middle East, El Gawala was an innovative idea. With a new application, El Gawala has had limited awareness among potential users, making it challenging to generate interest and downloads.
- Getting users to engage with the app and spend time on it can be challenging, especially if the app is not optimized for user experience.
- Trust is crucial in the e-commerce industry, and El Gawala has faced challenges in establishing trust with potential users who were hesitant to use a new
OUTCOME
The marketing campaign succeeded in increasing brand awareness for El Gawala by utilizing social media with other tactics. As a result, the brand became more recognizable and well-known among potential users. The campaign’s focus on increasing acquisition resulted in 50,000 app installs. The campaign’s focus on building a good reputation and increasing user engagement resulted in an average engagement time of 19:50 minutes on the app. We exceed to reach 8 million people through different marketing activities along with 70,000 engaged users, which was a significant achievement for a new app.
SCOPE OF PROJECT
- Web Development
- Teaser Campaign
- Development Content Strategy
- Media buying Strategy
- Video Animation
The Idea
There has never been an auction application like ElGawla in Egypt or the Middle East before. To increase brand awareness, generate app installations, and increase active users on the platform, the company approached our marketing agency. It was a huge challenge to introduce ElGawla to the Egyptian entrepreneurial scene.
So our team comes together to develop a 2-stage strategy to achieve the client’s objectives. The first stage was to establish brand awareness by creating a buzz around the product and highlighting its unique features. The second stage was focused on increasing acquisition by targeting potential users and encouraging them to download the app. We Also needed to focus on building a good reputation for the brand and increasing user engagement on the platform.
Hassan Magdy
CEO of Mawlana
The Execution
To execute this strategy, our team conducted market research to understand the competitors’ tactics and find their weaknesses. We then used this data to create a targeted marketing campaign that would resonate with the target audience. We started with establishing Brand Awareness.
To establish brand awareness, Our team took on the inspiring challenge of starting from scratch and developed a comprehensive strategy to achieve just that. Here are just a few of the measures we took to make our client stand out:
- First, we crafted an efficient and visually attractive web landing page that perfectly encapsulates the essence of our client’s brand.
- Then, we created compelling content that resonates with our customers and highlights the unique value of our client’s offerings. Our content is designed to capture interest and drive engagement, keeping customers coming back for more.
- To truly bring our client’s brand to life, we developed branded animation videos that effectively and efficiently convey the core features and benefits of the app.
- Last but certainly not least, our highly successful teaser campaign, “جوالت الحياة, “generated buzz and excitement among our target audience. With this campaign, we successfully introduced our client to a wider audience and established a strong foothold in their minds.
Our second stage involved increasing acquisitions, Elgawla was hoping to skyrocket their app installs and grow their business. And our team has the expertise and know-how to help them, so we started with a few strategies to implemented to increase app installs and drive user engagement
- First, we utilized accurate targeting techniques to identify and reach the desired audience across various digital platforms. By highlighting our client’s unique selling points, we were able to capture the attention of potential customers and entice them to install and use the app.
- To further pique the interest of our target audience, we developed teaser videos that showcased the app’s exceptional features and benefits. These videos served as a powerful tool to attract new users and drive engagement.
- Our team also developed efficient social media campaigns that effectively promoted the app and reached a wider audience. By diversifying our marketing campaigns between direct and indirect sales, engagement, branding, and more, we ensured that our client’s app was top-of- mind for potential customers.
- To enhance organic results, we implemented SEO/ASO strategies to improve the visibility and ranking of our client’s app in search results. By optimizing for relevant keywords and phrases, we were able to increase app downloads and drive user engagement.
- Last but not least, we placed a strong emphasis on enhancing the user experience and increasing user activation within the app. By streamlining the user interface and implementing effective engagement strategies, we ensured that users were satisfied with their experience and motivated to continue using the app.
The Results
Through our targeted marketing campaign, we achieved an impressive 50K app installs, reaching a staggering 8 million people and engaging 70K users. With an average engagement time of 19:50 minutes, we were able to captivate our audience and keep them coming back for more. Our campaign exceeded our client’s objectives and helped to firmly establish El Gawala as a leading auction application in Egypt and the Middle East.
By enhancing the brand’s reputation and increasing user engagement, we were able to cultivate a loyal and dedicated customer base that continues to grow to this day.
50K+
APP INSTALLS
8M+
REACH
70K+
ENGAGED USER
19:50
MINUTE/AVE
ENGAGEMENT IN THE APP
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