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Case Study

How safeer Bookstore made over 150% in SALES ?

Safeer means ambassador in Arabic, And Safeer is one of the most famous bookstores in Egypt.

Safeer has a mission to spread knowledge and make it accessible to everyone.

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Branding

safeer bookstore

Safeer was facing low revenues due to not having clear buyer criteria.

+150%

Slaes Increase

+70%

New Customers

+200

Traffic Increase

introducation

About The Brand

Safeer means ambassador in Arabic, And Safeer is one of the most famous bookstores in Egypt.

Safeer has a mission to spread knowledge and make it accessible to everyone.

Branding

The Process

Challenges

Safeer was facing low revenues due to not having clear buyer criteria.

The Process

Strategy And Execution

The main challenge with this client was the highly sensitive Persona of the target audience, which consists mainly of children, so we worked in parallax stages, the first one was

Our First Stage Was

Improving the E-commerce experience

As is known website is the basic interface of any brand, so we worked to;

Show products in a more professional way.

Improving the content creation process (More professional products photoshoots, Attractive products description, Efficient written Web Content … Etc)

Enhance the overall customer experience with the Website.

Simplify purchase journey.

Encourage Parents to order more and more, and make them fear of missing out on valuable products that will benefit their children

Branding

Our second stage was

SEO

We pushed our client’s ranking up, by;

Show products in a more professional way.

Improving the content creation process (More professional products photoshoots, Attractive products description, Efficient written Web Content … Etc)

Making a strong (keywords list)

Raising the website’s ranking by improving the user experience too,
The good user experience had a direct impact on the duration of stay on the site, which positively affected the site’s ranking.

Working on the most accurate keywords, which greatly improved the quality of the traffic.

Branding

Our Third Stage Was

Developing work on Social media

In this stage we:

Created more valuable/professional Content that is suitable to attract children and parents.

Produced more effective, professional, and attractive visual designs showing professionally the features of our clients’s products.

Improved the moderation experience.

Targeted the right audience who is interested in what our client has to offer.

Branding

The Results

After successfully passing these theree major stages, our client has entered a completely different Business area, numbers tell us a lot.

+150%

Slaes Increase

+70%

New Customers

+200

Traffic Increase

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