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Case Study

How elgawlah get over +50k installs?

ElGawla is the smartest way to buy products over the last decade, with its unique idea you can sell whatever you want from elgawla for a starting price; One EGP.

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Branding

Elgawla App

Safeer was facing low revenues due to not having clear buyer criteria.

+50k

INSTALLS

+19:50

MINUTE/AVE ENGAGEMENT IN THE APP

+8M

REACH

+70K

ENGAGED USER

introducation

About The Brand

ElGawla is the first auction application in Egypt and the Middle East.

Branding

The Process

Challenges

Introducing ElGawla to the entrepreneurial scene in Egypt was a huge challenge, so we’ve structured innovative strategies.

starting from scratch by digging deep into the market research and competitors analysis, establishing original social media catchy content, Improving organic results by SEO and ASO.

The Process

Strategy And Execution

We created our own marketing research work to understand the competitors tactics and discover their weakness and used all the data while preparing our strategy as the following

Our First Stage Was

Establishing Brand Awareness

We made our plans to build a strong awareness for our client, and it was an inspiring challenge to start the Branding from scratch, so we have taken 4 basic measures:

We created an efficient and attractive web landing page.

We created interested content for web/app with the main triggers that interest our customers and show our unique value.

We created Branded animation videos that explain the app with the most useful, effective and short way.

We launched a very successful Teaser Campaign Named الحياة جولات

Branding

Our second stage was

Increasing acquisition

In that period we worked to push the App installs to go through the roof and increase the number by:

Accurate targeting of the desired audience on different digital platforms

showing our client’s selling points

Teaser Videos to the unique selling points which will attract the audience to install the app and use it.

Efficient social media Campaigns.

Diversification of marketing campaigns between Direct sales, Indirect sales, Engagement, Branding … etc.

Enhance organic results through SEO/ ASO.

Enhance users’ activation inside the app and enhance user experiences.

Branding

The Results

After successfully passing these two major stages, our client has entered a completely different Business area, numbers tell us a lot.

+50k

INSTALLS

+19:50

MINUTE/AVE ENGAGEMENT IN THE APP

+8M

REACH

+70K

ENGAGED USER

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