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Case Study

How Akhdar made over 250K new user ?

Akhdar is an innovative way to learn and earn knowledge, Akhdar is offering summarized audiobooks to make life easier for you.

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Branding

Akhdar App

Safeer was facing low revenues due to not having clear buyer criteria.

+250k

New User

+270%

NEW PURCHASED USERS

+800%

BRAND VISIBILITY

introducation

About The Brand

Akhdar is an application that provides summaries of hundreds of books in the form of written and audio texts of only 10 minutes with paid monthly subscriptions.

Branding

The Process

Challenges

Akhdar as a pioneering platform in the Middle East was facing so many challenges since day one. The first was brand awareness for the outstanding idea of Akhdar. and building a new loyal audience for the application.

The Process

Strategy And Execution

The strategy we worked on is depending on parallel directions.

Our First Stage Was

Enhance Original reach

This goal has been achieved by:

Improving the performance of the YouTube channel by adopting new techniques for (Video Content, Descriptions, Strong search keywords, Etc..)

Develop content according to new SEO rules, that are more professional than the old used techniques.

Considering Google’s logarithm reading systems.

Enhance ASO optimization. (App Store Optimization)

Deliver more valuable and effective content for social media platforms.

Branding

Our second stage was

Increase Acquisition

We worked on increasing customer acquisition by:

Reach more users by the targeted Paid ADS.

Enhance the original reach through SEO & content marketing.

Expanding the number of active users by notification Campaigns.

Keeping users in touch with the App by E-mail Campaigns.

Attracting the Gulf user who can pay for the app’s services to boost the App’s financial income.

Using DPR campaigns and encourage influencers to share their experience using the App.

Enhance paid subscription through all marketing channels (website, App, Social media, YouTube, Etc…)

Branding

The Results

After successfully passing these two major stages, our client has entered a completely different Business area, numbers tell us a lot.

+250k

New User

+270%

NEW PURCHASED USERS

+800%

BRAND VISIBILITY

+13

MINUTES AVERAGE ENGAGEMENT TIME

+70%

NEW CUSTOMER IN GULF

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